Digital Marketing Strategy - Remarketing For Business Growth

How to Use Remarketing to Increase Conversions?

Remarketing is a pull marketing technique to recapture potential customers who have already engaged with your website, social media or another medium. It is a proven fact that having remarketing as a part of your digital marketing strategy does increase engagement and also leads.

It is indeed an effective way to increase the conversion rate of your business. But, how exactly do you go about it? Let us see now.

1. The Concept

As the goal is to bring your product or service back again in front of those who have had some interaction with your Brand, you must keep an eye on those who have visited your pages and create compelling messages.

2. Channels

Some of the prominent platforms in remarketing are Google Ads, Facebook Ads, Email and Videos. It is also offered by digital advertising platforms such as AdRoll.

3. Google Ads

You would be delighted to know that businesses or Brands that are already into advertising can place a tag for remarketing amicably and reach a huge percentage of users across Google’s Display Network. Another noteworthy aspect of remarketing is RLSA (Remarketing Lists for Search Ads) available for the Search Network. RLSA is completely different from the usual Display Remarketing. You can make use of either of them or preferably both to benefit your business.

4. Facebook Ads

Remarketing can be even set up for the Meta ecosystem. It can be accomplished using a code called pixel. It is quite simple and direct to understand the placing of code, which is called the pixel.

5. Email

You can reach a huge audience who is interested in what you offer. The prerequisite here is to build a robust repository of emails that can be used for your advantage. You can drive consumers who have abandoned carts and direct them to look at new offerings.

6. Video

Needless to say, there is no better way to tell videos with storytelling. It is recommended to research your target audience and demographics, and cater your content to them. Short and informative videos with high quality of video production can help in the very process.

Hence, you can use remarketing to achieve higher conversion rates. As a part of your optimization process, you can craft compelling ads and segment your audience. You can also tailor your remarketing campaigns specific to industries such as eCommerce, Travel, Healthcare, B2B or Finance. If you have not incorporated remarketing into your digital marketing strategy, it is high time now for you to do so.