Social Media Promotion Strategy For Leafy

Services We Provided

Logo & Branding

Package Design

Problems

Despite its quality tea products, leafy was struggling to gain traction and market share. The existing branding and marketing strategies were not resonating with consumers, which posed a substantial problem for the company's growth and success.

Challenge

The primary challenge for "Leafy Tea" was to revitalize its brand and gain a stronger foothold in the market. This required a multifaceted approach to push the brand to new heights.

The challenge extended to finding effective ways to connect with consumers, stand out from competitors, and communicate the unique qualities and flavours of their tea offerings.

Solution

The first and crucial step was the creation of a brand-new logo and incorporated elements that conveyed a sense of freshness, such as leaves and vibrant colours.

The chosen colour palette was carefully selected to evoke feelings of calmness and nature, while also making the packaging and marketing materials visually appealing and memorable. We worked on enhancing its packaging, ensuring it was not only attractive but also informative, allowing consumers to understand the various tea flavours and their unique qualities.